Senior Specialist

What you'll actually do

This is a Senior Field Marketing Manager role with LifeWorks, which is part of Aramark. You'll work closely with the Marketing Director to build and scale marketing programs across a pretty big West Coast portfolio. It's both strategic and hands on ; you'll own the big picture programs but also make sure they actually get executed well in cafés, catering, markets, and experiential events.

Expect your responsibilities to shift over time as the business and our clients change. That's just how it works here. New duties will get added when needed.

• Turn LifeWorks brand and growth strategies into real, scalable marketing programs for cafés, catering, markets, and events.
• Lead a Marketing Champion Network across client accounts ; build training, tools, and peer communities so execution stays consistent.
• Work cross functionally with culinary, operations, design, procurement, and communications teams to keep marketing aligned with enterprise goals.
• Create onboarding and ongoing training for site leaders and front line teams covering brand standards, merchandising, and how to execute well.
• Build toolkits, signage standards, event setup guides, and seasonal activation playbooks that field teams can actually use.
• Set up reporting tools to track marketing effectiveness, champion engagement, and program impact.
• Partner with the Field Marketing Director to look at performance data and turn those insights into action.
• Develop presentations and storytelling assets that show results to clients and senior leadership.

The field side of the job

A lot of this role happens on site. You'll be embedded in the field five days a week in the Bay Area. And roughly 70% travel is expected ; that means trips across the West Coast and nationally too.

• Work directly with operators to create signage, marketing materials, and merchandising plans that match LifeWorks client brand standards.
• Provide hands on support during café launches, catering launches special events promotions seasonal activations ; you name it.
• Help field teams with smallwares ordering display materials setup needs so they have what they need to run programs.
• Assist with product merchandising visual presentation standards across accounts.
• Support marketing programming for cafés catering pantry programs to drive participation revenue growth

• Build strong relationships with clients internal stakeholders present new ideas activation plans tied to business goals

Sites tryouts audits feedback loops & reapplication

 

Regularly visit sites audit execution gather feedback from operators then refine approaches based on what's working or not working

The kind of person we're looking for

 

• You've done field marketing before mostly B2B hospitality food service retail or something similar;  3 plus years experience ideally .>Good writing skills presentations influence people without authority matter.>>Comfortable managing multiple projects deadlines simultaneously staying organized calm when things get chaotic ..
• Able travel 70 % maintain in person presence Bay Area five days per week.............. ,,,,,,,,,,,................... ............ ............... . .... ...... ... ..... ... ...... ... .. . .. ... .. .... . ... .. . ... .......... ....... ............... ..... .... ... . .... . ...... ... ....... &&&&& Seniority maybe considered if you come from analogous roles like account management regional coordinator similar disciplines............... ` `` ```` `````` ```html

  The nuts & bolts (compensation & benefits)

  The salary range for this position is $95k to $125k per year. If those two numbers happen to be identical? Well then that's exactly what Aramark expects to offer ; nothing more nothing less. This is their good faith reasonable estimate as of posting time only though so keep that context in mind please!