Marketing Analyst

Job Overview

This Marketing Analyst position is about turning data into clear stories that shape decisions. You'll dig into campaign performance, customer behavior, and market trends to find what's actually working. It's a role for someone who gets curious about the 'why' behind the numbers. The hiring company is based in Pittsburgh, PA, looking for an analyst to help sharpen their marketing edge.

Duties & Responsibilities

• Analyze digital campaign data across channels, identifying what drives conversions and where budgets are best spent.
• Build and maintain dashboards and reports that track KPIs, making sure stakeholders can grasp the insights quickly.
• Conduct market research and analyze competitor strategies to spot opportunities or potential risks.
• Measure customer journey effectiveness, from first touchpoint to purchase, pinpointing areas for improvement.
• Present findings and recommendations to marketing teams, translating complex data into actionable next steps.

Requirements

• You need hands on experience with analytics platforms like Google Analytics or Adobe Analytics, and you're comfortable with SQL for pulling your own data.
• A solid grasp of Excel or Google Sheets for analysis is essential; familiarity with a visualization tool like Tableau or Looker is a big plus.
• Most employers will want to see 1 3 years in a marketing or business analyst role, or equivalent project experience.
• A bachelor's degree in Marketing, Business, Statistics, or a related field is commonly required.
• The work involves sustained focus while reviewing datasets and occasional pressure around reporting deadlines.

What It's Like In This Role

You'll typically work within a marketing or growth team, collaborating closely with folks running paid ads, content, and product marketing. The tools of the trade are your analytics suites, CRM data, and plenty of spreadsheets. Expect a mix of independent deep dive analysis and collaborative meetings to align on goals. While there are regular reporting cycles, priorities can shift based on what the data reveals each week.

Why You'll Like This Opportunity

The variety here comes from tackling different business questions; one day you're optimizing an email flow, the next you're sizing up a new market segment. You'll build a toolkit that's valuable across industries. There's real room to grow into more senior analytical or strategic positions as you prove your impact. Plus, seeing your analysis directly influence marketing strategy is pretty satisfying.

Schedule & Work Type

This is primarily a full time position. Many roles offer hybrid flexibility (a few days in an Pittsburgh, PA office per week), though some may be fully remote or fully onsite depending on the specific employer's policy. Standard business hours are common, with occasional extra time during major campaign launches or end of quarter reporting.

How To Apply

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