Marketing Manager

The Role

Abbott is a global healthcare company ; the kind that makes stuff you've probably seen on a shelf or in a hospital. They're looking for an Associate Brand Manager to work on Pedialyte and Similac marketing, part of their Nutrition Division. This job is in Columbus, OH.

You'll be focused on consumer marketing tactics, HCP (healthcare professional) initiatives, and keeping cross functional communication running smoothly for the Pedialyte team. The goal is straightforward: help identify where Pedialyte can grow and execute the marketing that gets it there.

What You'd Actually Be Doing

• Sitting down with medical, legal, and regulatory teams to review content and strategy before anything goes out.
• Working across departments to manage the brand budget ; including owning the AP&G budget line.
• Keeping monthly agency calendars updated: both the marketing status/reconciliation calendar and the work planning calendar.
• Handling Kit/DM execution ; new creative, maintenance updates, materials, all that CRF paperwork.
• Managing SOWs (statements of work) and routing POs through approval.
• Driving delivery optimizations like direct mail, email campaigns, and e commerce channel execution.
• Running quarterly e commerce audits for reporting purposes.
• Serving as the media creative liaison and lead on projects.
• Forecasting direct mail volumes with the analytics team.
• Managing partnership or co op sources; executing retail initiatives at Amazon, Walmart, Target; consulting with those retailers to maximize sales.
• Overseeing name acquisitions from list sources, partnerships, co ops ; deciding how many names to pull from each source for peak efficiency. You'll monitor performance and suggest improvements constantly.
• Evolving specialty product CRM programs; handling program reporting and optimization recommendations.

A Specific Project: Similac Kosher Lead

This role owns the relationship with Kayco (the kosher specific distributor). You'll oversee ordering processes, demand planning, annual marketing SOWs ; plus act as "delivery owner" for three Similac Kosher SKUs: Lamehadrin, 32oz Kosher, and 2oz Kosher. There are ad hoc requests too ; WIC stuff, an annual Chicago Center Health and Safety Fair in August ; plus managing creative changes for Similac's website and Amazon listings through Kayco.

What They Need From You

• A BS or BA in Marketing, Finance, Communications, Management, or Project Management. That's required upfront.