Business Development Representative

The Role

This is a leadership position for someone who's been in the trenches of healthcare sales ; specifically home health or hospice ; and is ready to manage a multi territory operation. You'll direct the whole sales operation across assigned territories: building pipelines, keeping referral relationships strong, and making sure performance hits the mark. The person in this role doesn't just manage numbers; they build teams.

You'll coach and mentor regional sales teams to push past growth goals for admissions, census, and revenue. That means designing market specific strategies using data and industry trends to spot where the next opportunity is hiding. And you'll be the one out there fostering referral relationships with physicians, hospitals, skilled nursing facilities, assisted living communities, and other healthcare organizations. You'll also help recruit, onboard, and train business development staff so they come in with solid sales techniques from day one.

Collaboration matters here ; you'll work with clinical and operational leaders to make sure sales strategies align with patient care goals and what the operation can actually handle. You'll track team KPIs, sales funnel health, market share, and territory performance. And you'll represent the organization at community, industry, and networking events to build brand visibility and trust. Compliance is non negotiable: all sales and marketing activities must follow company policies, industry regulations, and ethical standards.

What You Bring

• A bachelor's degree ; business, marketing, or healthcare is preferred.
• A valid driver's license and automobile liability insurance.
• 5+ years of direct sales experience in healthcare, including home health or hospice.
• 2 4 years of sales management experience in a multi site or multi territory setup.
• A history of beating admissions and census targets in a healthcare sales role.
• Experience with CRM, EMR, and data tracking tools in a metrics driven sales environment.
• HomeCare HomeBase experience is preferred.
• You're a strategic thinker who can execute hands on.
• Strong coaching, development, and verbal/written communication skills.
• Financial know how ; you've worked with budgeting and P&L reviews.
• Tech savvy with intermediate Excel, basic PowerPoint, and CRM platforms.
• Highly organized with excellent time and territory management.

Compensation

Base salary ranges from $130,000 to $150,000. The exact number depends on location, experience, education, skills, licensure, certifications, and department equity. That's just the base piece of a larger total rewards package.

Benefits

For all associates (full time, part time, and per diem):

• 401(k) with company match
• Career advancement opportunities
• National and local recognition programs
• Teammate Assistance Fund

Additional benefits for full time associates:

• Medical, dental, and vision insurance
• Mileage reimbursement or a fleet vehicle program
• Generous paid time off plus 7 paid holidays
• Wellness programs including telemedicine, diabetes management, and joint and spine concierge care
• Education support and tuition assistance for ASN to BSN and BSN to MSN programs
• Free continuing education units
• Company paid life and long term disability insurance
• Voluntary benefits for pet insurance, critical illness, accident coverage, and long term care

Location

Cleveland, OH

A Few Things to Know

This is a safety sensitive position. You must meet minimum requirements to be eligible for benefits. Where applicable, you must meet state specific requirements. Gentiva is an EEO employer and maintains a drug free workplace.